Part A

The purpose of the advertisement This lego city advertisement allows children under 12 years of age to purchase the lego. The video portrays additional information through children visualising how it works or what you can make/model. The advertisement also attracts children to desperately wanting to buy the lego. The structure, form and layout of the advertisement The structure of the advertisement, from beginning to the end of the video conveys on how you can model your own city with the lego. The video also focuses on the form and the layout through the types of lego city you can build. The effect of the mans exciting voice allows children to experience building their own lego city as he makes it sound fun and interesting. The target audience This lego city advertisement targets children between the age of 6 to 12. Near the end of the video they convey on the box labelled their target audience (6-12). The advertising features which indicate who the audience is, is conveyed through the little boys hand building his lego. Also the language they use to advertise the lego city is simple and easy to understand for young children. Visual techniques The visual techniques the advertisement focuses on is the styles and models of building the lego. The different things you can build out of the lego to make it look the best. The colours used is very bright and extremely colourful.